{"id":48,"date":"2023-03-26T10:40:00","date_gmt":"2023-03-26T08:40:00","guid":{"rendered":"https:\/\/2025.studiovivant.fr\/?post_type=travail&#038;p=48"},"modified":"2025-05-05T22:59:27","modified_gmt":"2025-05-05T20:59:27","slug":"identite-visuelle-et-etiquettes","status":"publish","type":"travail","link":"https:\/\/2025.studiovivant.fr\/index.php\/travail\/identite-visuelle-et-etiquettes\/","title":{"rendered":"Identit\u00e9 visuelle pour une marque de CBD engag\u00e9e"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"48\" class=\"elementor elementor-48\" data-elementor-post-type=\"travail\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d8122 e-con-full e-flex e-con e-parent\" data-id=\"c5d8122\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9794530 elementor-widget elementor-widget-image\" data-id=\"9794530\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1702\" height=\"957\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/tisanes-2.jpg\" class=\"attachment-full size-full wp-image-1401\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/tisanes-2.jpg 1702w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/tisanes-2-300x169.jpg 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/tisanes-2-1024x576.jpg 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/tisanes-2-768x432.jpg 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/tisanes-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc11b15 elementor-widget elementor-widget-heading\" data-id=\"fc11b15\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Comment permettre \u00e0 un producteur local d'affirmer sa pr\u00e9sence et d'\u00eatre identifi\u00e9 parmi d'autres acteurs d\u00e9j\u00e0 bien en place ?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1896ba0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1896ba0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9b77b2 e-con-full e-flex e-con e-child\" data-id=\"f9b77b2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-be5a777 e-con-full e-flex e-con e-child\" data-id=\"be5a777\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-126590a elementor-widget elementor-widget-heading\" data-id=\"126590a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><b>Cr\u00e9dits<\/b><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1bbb2f elementor-widget elementor-widget-text-editor\" data-id=\"d1bbb2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9tude du terrain, identit\u00e9 visuelle, \u00e9dition : Arthur Dor\u00e9<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d992b1 e-con-full e-flex e-con e-child\" data-id=\"4d992b1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbfee04 elementor-widget elementor-widget-image\" data-id=\"bbfee04\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2025\/03\/image-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-841\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2025\/03\/image-150x150.png 150w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2025\/03\/image.png 192w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b52215 e-con-full e-flex e-con e-child\" data-id=\"9b52215\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6984b elementor-widget elementor-widget-text-editor\" data-id=\"4d6984b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Moon Flower est une marque de CBD bio et engag\u00e9e pour le respect d&rsquo;un sol vivant. Elle est port\u00e9e par Benjamin, un petit producteur local qui souhaite diversifier sa production maraich\u00e8re. Apr\u00e8s avoir suivi un accompagnement sur la cr\u00e9ation d&rsquo;une marque, il a fait appel \u00e0 nous pour la conception de son identit\u00e9 visuelle et ses diff\u00e9rentes d\u00e9clinaisons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1e4a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca1e4a8\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb6b23 elementor-widget elementor-widget-image\" data-id=\"cfb6b23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1124\" height=\"702\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/logo-solo.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-1315\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/logo-solo.png 1124w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/logo-solo-300x187.png 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/logo-solo-1024x640.png 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/logo-solo-768x480.png 768w\" sizes=\"(max-width: 1124px) 100vw, 1124px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8859942 elementor-widget elementor-widget-image\" data-id=\"8859942\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planche-picto-2048x1152.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-1316\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planche-picto-2048x1152.png 2048w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planche-picto-300x169.png 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planche-picto-1024x576.png 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planche-picto-768x432.png 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planche-picto-1536x864.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ceb703 e-con-full e-flex e-con e-child\" data-id=\"4ceb703\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4092877 e-con-full e-flex e-con e-child\" data-id=\"4092877\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a02a8f5 elementor-widget elementor-widget-image\" data-id=\"a02a8f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"532\" height=\"532\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/portrait-zoom.png\" class=\"attachment-large size-large wp-image-1321\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/portrait-zoom.png 532w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/portrait-zoom-300x300.png 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/portrait-zoom-150x150.png 150w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b076bd e-con-full e-flex e-con e-child\" data-id=\"0b076bd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38dd372 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"38dd372\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lors de nos nombreux \u00e9changes, Benjamin nous a partag\u00e9 sa vision po\u00e9tique et incarn\u00e9e du mara\u00eechage.<\/p>\n<p><span style=\"text-align: var(--text-align); color: var( --e-global-color-text ); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: var( --e-global-typography-3eee90b-font-size );\">&nbsp;<\/span><\/p>\n<p>Pour lui, traiter la terre et le vivant avec respect est plus qu&rsquo;un argument \u00e0 faire valoir, c&rsquo;est un moyen de se sentir en harmonie avec la nature.<\/p>\n<p><\/p>\n<p>Il est donc apparu \u00e9vident de faire ressortir cette sensibilit\u00e9 dans son logo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf60775 elementor-widget elementor-widget-image\" data-id=\"cf60775\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Logo-fond-1.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-1318\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Logo-fond-1.jpg 1920w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Logo-fond-1-300x169.jpg 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Logo-fond-1-1024x576.jpg 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Logo-fond-1-768x432.jpg 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Logo-fond-1-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b258206 elementor-widget elementor-widget-image\" data-id=\"b258206\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planches-decli-logo-scaled.png\" class=\"attachment-full size-full wp-image-1317\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planches-decli-logo-scaled.png 2560w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planches-decli-logo-300x169.png 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planches-decli-logo-1024x576.png 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planches-decli-logo-768x432.png 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planches-decli-logo-1536x864.png 1536w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planches-decli-logo-2048x1152.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21c1348 elementor-widget elementor-widget-image\" data-id=\"21c1348\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/carnet-scaled.jpg\" class=\"attachment-full size-full wp-image-1400\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/carnet-scaled.jpg 2560w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/carnet-300x169.jpg 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/carnet-1024x576.jpg 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/carnet-768x432.jpg 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/carnet-1536x864.jpg 1536w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/carnet-2048x1152.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64fa32a elementor-widget elementor-widget-image\" data-id=\"64fa32a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1596\" height=\"955\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/charte-graphique.jpg\" class=\"attachment-full size-full wp-image-1322\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/charte-graphique.jpg 1596w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/charte-graphique-300x180.jpg 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/charte-graphique-1024x613.jpg 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/charte-graphique-768x460.jpg 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/charte-graphique-1536x919.jpg 1536w\" sizes=\"(max-width: 1596px) 100vw, 1596px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e6fc9 elementor-widget elementor-widget-image\" data-id=\"16e6fc9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planche-typo-Moon-Flower.png\" class=\"attachment-full size-full wp-image-1323\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planche-typo-Moon-Flower.png 1920w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planche-typo-Moon-Flower-300x169.png 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planche-typo-Moon-Flower-1024x576.png 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planche-typo-Moon-Flower-768x432.png 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Planche-typo-Moon-Flower-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c9040 elementor-widget elementor-widget-image\" data-id=\"76c9040\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1123\" height=\"702\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/planche-couleurs.png\" class=\"attachment-full size-full wp-image-1324\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/planche-couleurs.png 1123w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/planche-couleurs-300x188.png 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/planche-couleurs-1024x640.png 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/planche-couleurs-768x480.png 768w\" sizes=\"(max-width: 1123px) 100vw, 1123px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37bdff elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f37bdff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-align: var(--text-align); color: var( --e-global-color-text ); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji'; font-size: var( --e-global-typography-3eee90b-font-size );\">Nous pensons que le respect du vivant concerne aussi le consommateur et qu&rsquo;il est important de l&rsquo;informer de mani\u00e8re claire et juste.\u00a0<\/span>De ce fait, pour la conception des ses \u00e9tiquettes, nous avons accompagn\u00e9 Benjamin sur le choix des mots \u00e0 utiliser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d3e9a elementor-widget elementor-widget-image\" data-id=\"b3d3e9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-tisane.jpg\" class=\"attachment-full size-full wp-image-1325\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-tisane.jpg 1920w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-tisane-300x169.jpg 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-tisane-1024x576.jpg 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-tisane-768x432.jpg 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-tisane-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca805aa e-con-full e-flex e-con e-child\" data-id=\"ca805aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9115e elementor-widget elementor-widget-image\" data-id=\"1a9115e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-huile-1024x576.jpg\" class=\"attachment-large size-large wp-image-1335\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-huile-1024x576.jpg 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-huile-300x169.jpg 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-huile-768x432.jpg 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-huile-1536x864.jpg 1536w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-huile.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d33ce9 elementor-widget elementor-widget-image\" data-id=\"9d33ce9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-fleurs-1024x576.jpg\" class=\"attachment-large size-large wp-image-1336\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-fleurs-1024x576.jpg 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-fleurs-300x169.jpg 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-fleurs-768x432.jpg 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-fleurs-1536x864.jpg 1536w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Etiquette-fleurs.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209823c elementor-widget elementor-widget-image\" data-id=\"209823c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1596\" height=\"955\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/mockup-flacons.jpg\" class=\"attachment-full size-full wp-image-1326\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/mockup-flacons.jpg 1596w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/mockup-flacons-300x180.jpg 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/mockup-flacons-1024x613.jpg 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/mockup-flacons-768x460.jpg 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/mockup-flacons-1536x919.jpg 1536w\" sizes=\"(max-width: 1596px) 100vw, 1596px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4273114 elementor-widget elementor-widget-image\" data-id=\"4273114\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1702\" height=\"957\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/tisanes-2.jpg\" class=\"attachment-full size-full wp-image-1401\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/tisanes-2.jpg 1702w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/tisanes-2-300x169.jpg 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/tisanes-2-1024x576.jpg 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/tisanes-2-768x432.jpg 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/tisanes-2-1536x864.jpg 1536w\" sizes=\"(max-width: 1702px) 100vw, 1702px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-644fcc2 e-con-full e-flex e-con e-child\" data-id=\"644fcc2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7acc663 elementor-widget elementor-widget-image\" data-id=\"7acc663\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/fleurs-2-1024x576.jpg\" class=\"attachment-large size-large wp-image-1402\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/fleurs-2-1024x576.jpg 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/fleurs-2-300x169.jpg 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/fleurs-2-768x432.jpg 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/fleurs-2-1536x864.jpg 1536w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/fleurs-2.jpg 1762w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d145432 elementor-widget elementor-widget-image\" data-id=\"d145432\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/huiles-2-1024x576.jpg\" class=\"attachment-large size-large wp-image-1403\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/huiles-2-1024x576.jpg 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/huiles-2-300x169.jpg 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/huiles-2-768x432.jpg 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/huiles-2-1536x864.jpg 1536w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/huiles-2.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4621b4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a4621b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;identit\u00e9 visuelle \u00e0 \u00e9t\u00e9 d\u00e9clin\u00e9e sur le <span style=\"text-decoration: underline;\"><a href=\"https:\/\/moonflower-cbd.com\/\">site web de Moon Flower<\/a><\/span>, con\u00e7u par l&rsquo;agence scarab\u00e9 2D. Pour cela, nous avons transmis un dossier avec l&rsquo;ensemble des \u00e9l\u00e9ments : logo, polices, couleurs, textures et charte graphique afin d&rsquo;assurer un bon suivi cr\u00e9atif.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ce139 elementor-widget elementor-widget-image\" data-id=\"a2ce139\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Site-web.jpg\" class=\"attachment-full size-full wp-image-1328\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Site-web.jpg 1920w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Site-web-300x169.jpg 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Site-web-1024x576.jpg 1024w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Site-web-768x432.jpg 768w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/Site-web-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c4dc5a e-con-full e-flex e-con e-child\" data-id=\"5c4dc5a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bbbaaa elementor-widget elementor-widget-image\" data-id=\"4bbbaaa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/portrait-zoom-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-1321\" alt=\"\" srcset=\"https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/portrait-zoom-150x150.png 150w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/portrait-zoom-300x300.png 300w, https:\/\/2025.studiovivant.fr\/wp-content\/uploads\/2023\/03\/portrait-zoom.png 532w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d6c1e elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"e3d6c1e\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"Mon exp\u00e9rience de collaboration avec Studio Vivant ! fut une tr\u00e8s belle exp\u00e9rience. Arthur sait allier chaleur et professionnalisme, d\u00e9tente et rigueur dans un bel \u00e9quilibre. Il a su m'accompagner pour trouver mon identit\u00e9 graphique avec une grande \u00e9coute et aussi des propositions pertinentes et cr\u00e9atives. Ses larges comp\u00e9tences techniques et son sens de la relation me donnent envie de vous dire : allez-y, vous ne serez pas d\u00e9\u00e7u !\"\u2028\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Benjamin Martineau, paysan engag\u00e9<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comment permettre \u00e0 un producteur local d&rsquo;affirmer sa pr\u00e9sence et d&rsquo;\u00eatre identifi\u00e9 parmi d&rsquo;autres acteurs d\u00e9j\u00e0 bien en place ? Cr\u00e9dits \u00c9tude du terrain, identit\u00e9 visuelle, \u00e9dition : Arthur Dor\u00e9 Moon Flower est une marque de CBD bio et engag\u00e9e pour le respect d&rsquo;un sol vivant. Elle est port\u00e9e par Benjamin, un petit producteur local [&hellip;]<\/p>\n","protected":false},"featured_media":1298,"template":"","categories":[9,8,10],"tags":[],"class_list":["post-48","travail","type-travail","status-publish","has-post-thumbnail","hentry","category-charte-graphique","category-logo","category-packaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identit\u00e9 visuelle pour une marque de CBD engag\u00e9e - Studio Vivant !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2025.studiovivant.fr\/index.php\/travail\/identite-visuelle-et-etiquettes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identit\u00e9 visuelle pour une marque de CBD engag\u00e9e - Studio Vivant !\" \/>\n<meta property=\"og:description\" content=\"Comment permettre \u00e0 un producteur local d&rsquo;affirmer sa pr\u00e9sence et d&rsquo;\u00eatre identifi\u00e9 parmi d&rsquo;autres acteurs d\u00e9j\u00e0 bien en place ? Cr\u00e9dits \u00c9tude du terrain, identit\u00e9 visuelle, \u00e9dition : Arthur Dor\u00e9 Moon Flower est une marque de CBD bio et engag\u00e9e pour le respect d&rsquo;un sol vivant. 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